Premier Choice Group

Personal Health
Group Health
Business Protection
Group Risk

Providing independent advice to individuals and businesses for their insurance needs.

Premier Choice Group geometric shapes and images of business people
Part of the Brown & Brown team logo

Who is Premier Choice Group?

Professional service with a personal touch

Premier Choice Group was established in 1996 with the aim to offer a truly independent personal service to both individual and corporate clients. While we primarily focused our efforts around health insurance, we have since successfully expanded to offer advice on all health, risk, protection and employee benefits products.

We’re also part of Brown & Brown, Inc. one of the world’s largest insurance broking businesses. Brown & Brown supports our business by providing access to strong insurance partnerships, enhanced insurance products, risk management resources, and the expertise of over 14000 insurance professionals worldwide.

The independent approach to insurance

We’ve been helping individuals and businesses with their insurance needs for over 25 years. Ranging from personal health to business protection and employee benefits, we offer an easy to understand yet professional service across a range of products. Learn more about the types of insurance we offer below.

We’re independent of providers, meaning that we have access to a broad range of insurance products across the UK, and offer an unbiased approach to choosing the best option for you.

Man reviewing documents

Personal health

Our personal health advisors can support you with all of your individual health insurance needs. Whether you’re looking for health insurance, international medical insurance or protection products, we offer an independent service that aims to support you throughout the process.

Personal Health Insurance
Black business woman against a blue background

Group health

Our specialist group health insurance brokers are available to help you with all health related business insurances. We can help you understand the benefits of each policy, answer any questions you may have, and aim to find you the right combination of policies to offer the cover you need. Learn more about our group health services, from group health insurance to employee cash plans.

Group Health Insurance
black man in a purple shirt

Business protection

Protect your business from inherent risks through purposefully designed business insurance. Our advisors will help you understand the various options you have to protect your business and support you before, during and after purchasing a plan.

Business Protection Insurance
office woman in an orange shirt

Group risk

Designed to protect your business and its employees, group risk insurance may reduce the impact an adverse event has on your company. Our advisors are on-hand to listen and understand the risks in your business and find the right policies for your needs.

Group Risk Insurance

Insurance services

Our advisors are on-hand to help with personal and business protection needs. Learn more about the types of insurance we specialise in below.

Health Insurance

Health Insurance

Access private medical services, treatments and facilities through a dedicated health insurance policy. Available to individuals, families and groups.

Learn more

Health Assessments

Health Assessments

Take a private health assessment to understand your current mental and physical health better. Create an action plan and access ongoing support services to improve areas of health.

Learn more

International Health Insurance

International Health Insurance

Access private medical services and avoid having to use public healthcare systems while you’re away from the UK for an extended period of time.

Learn more

Travel and Holiday Insurance

Travel and Holiday Insurance

Protect yourself and your family while travelling outside of the UK. Choose from various cover options for a range of issues and scenarios you may find yourself in while travelling.

Learn more

International Group Health Insurance

International Group Health Insurance

Cover your employees for private medical treatment if they travel abroad or relocate to an overseas office.

Learn more

Business Health Insurance

Business Health Insurance

Cover your employees for the private diagnosis and treatment of medical conditions, as well as access to additional help and support services.

Learn more

Healthcare Trusts

Healthcare Trusts

Provide private healthcare and wellbeing coverage to your employees through a flexible, tax efficient trust that puts you in control of how you deliver health benefits.

Learn more

Employee Health Assessments

Employee Health Assessments

Health assessments may help you to understand the general health of your employees, and whether there are any risks to your staff and business due to health issues. Receive and implement action plans that aim to combat these risks, while benefitting from a healthier workforce.

Learn more

Business Health Cash Plans

Business Health Cash Plans

Help your employees with their health related costs through a business health cash plan. Cover expenses such as dental, optical and subscriptions up to a limit for the employees covered under the plan.

Learn more

Business Travel Insurance

Business Travel Insurance

Protect individuals or groups of employees when they travel internationally. Cover them for a single trip or opt for an annual policy if your staff travel overseas often.

Learn more

Occupational Health Services

Occupational Health Services

Understand any health risks with your business and create a targeted action plan designed to prevent absence and support employees returning from illness.

Learn more

Business Dental Insurance

Business Dental Insurance

This would cover your employees for preventative and restorative treatments such as dental checkups, treatments, and consultations.

Learn more

Key Person

Key Person

Protect your business from the loss of an employee who is essential to your company’s ability to operate or generate revenue.

Learn more

Relevant Life

Relevant Life

Cover individual employees against their death or a critical illness diagnosis and provide financial support to their dependents.

Learn more

Shareholder Protection

Shareholder Protection

Purchase a plan that protects all shareholders in a private limited company or partnership if a shareholder passes away or becomes critically ill.

Learn more

Critical Illness

Critical Illness

Receive a cash lump sum if you’re diagnosed with a critical illness to help with your own and your dependent's financial commitments.

Learn more

Executive Income

Executive Income

If an employee is unable to work due to injury or illness, executive income protection can provide financial support to cover some of the associated costs to the employee and business.

Learn more

Income Protection

Income Protection

If you’re unable to work through injury or illness, receive financial support for your ongoing payments, such as loans, mortgages and day-to-day expenses.

Learn more

Group Critical Illness

Group Critical Illness

Provide group critical illness cover as a benefit to your employees in case they or their families are diagnosed with a critical illness.

Learn more

Group Income Protection

Group Income Protection

If your employees are unable to work, group income protection can provide financial support to them and your business.

Learn more

Group Life Assurance

Group Life Assurance

Protect your employees and their families if a member of your workforce passes away during their employment.

Learn more

Speak to an independent insurance advisor

Our advisors are available to answer any questions, compare or renew policies, and help advise you on insurance needs. To speak to someone, provide some contact information, and a member will be in touch.

black phone icon
0800 970 1618
Premier Choice Pattern Graphic
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Insights, guides and explainers

We regularly publish articles that offer detailed explanations of the types of insurance products we offer. From guidance on the best way to approach buying insurance, to answers to niche questions about specific products, read our insights to learn more.

View all Insights

Employee benefits consulting

An employee benefits consultant is a specialist who advises and supports employers in designing and managing comprehensive benefits packages for their workforce.

Darren Perkins
Business Protection
June 20, 2024
  |  
Read time: 
3
 minutes

Employee dental insurance

This guide dives into the essentials of employee dental insurance, covering what it is, the different cover options available, and its significance for both employers and employees. We'll explore how dental insurance works, from policy costs and tax implications to the process of making claims. Whether you're considering offering dental insurance for the first time or looking to improve existing benefits, this article provides the insights you need to navigate your options.

Stephen Hough
Group Health
February 15, 2024
  |  
Read time: 
6
 minutes

What is group life assurance?

Group life assurance, sometimes referred to as death in service benefit, will cover employees against their death. If an insured employee passes away and a valid claim is made, a cash lump sum or regular pension payments will be made to their beneficiaries.

Darren Perkins
Group Risk
January 4, 2024
  |  
Read time: 
5
 minutes

What is executive income protection?

Executive income protection protects businesses and their employees against the financial impact of a staff member being unable to work due to illness or injury. When a successful claim is made, the policy will pay a monthly cash amount based on the employee’s salary to the business.

Stephen Hough
Business Protection
October 16, 2023
  |  
Read time: 
5
 minutes

Critical illness insurance for employees: How does it work?

Critical illness insurance for employees, also known as group critical illness cover, is an insurance policy businesses can purchase to cover their employees against critical illnesses.

Terry Fromant
Group Risk
October 16, 2023
  |  
Read time: 
4
 minutes

What is key man insurance?

In this insight, we’ll aim to answer your questions, such as what is key man insurance, what does it cover, who is a key man, the benefits, and more. 

Darren Perkins
Business Protection
September 18, 2023
  |  
Read time: 
4
 minutes

What is shareholder protection insurance?

Shareholder protection insurance is a policy that many organisations will put in place to help minimise the risks associated with their shareholders passing away.

Darren Perkins
Business Protection
August 25, 2023
  |  
Read time: 
5
 minutes

Employee health cash plans: What you need to know

Employee health cash plans are an employee benefit that companies can implement to help their staff cover the cost of everyday healthcare services. Learn more about what they have to offer in our insight.

Darren Perkins
Group Health
August 8, 2023
  |  
Read time: 
4
 minutes

Why choose Premier Choice Group?

Personal market analysis

Our team will personally review your options

White checkmark

Free comparison service

Our no obligation service is entirely free

White checkmark

Independent advice

Our advice is always unbiased and impartial

White checkmark

Fair analysis

We aim to offer a fair analysis of policies available on the market

White checkmark

Single UK-based contact

A UK based company providing a nationwide service

White checkmark

Qualified advisors

Authorised & regulated by the Financial Conduct Authority

White checkmark